What it takes for a
webshop to secure a sustainable ranking pace and how does Design make a
difference? With the rapidly shifting paradigm of what “most deserving website”
really mean to the latest search ranking algorithm, one thing that has been
quite static for all times is that content and design is among the most
important elements. Here’s an explainer.
Understanding
Webshop SEO
Search Ranking is
largely based on user experience, owing to a number of factors that include
visual experience, site architecture, navigation, and effectivity of CTA also
the quality of MC and SC. Reviews are a big thing, and how your site connects
customer, via payment transactions as well as via marketing messages, social
media activity and also goodwill, all these things go into the checklist of
Google’s jury of Quality Raters. The avid priorities of the Quality Rating
Guideline are among the main things that differ for Web SEO from other sorts of
websites. And you, the website owner should pay heed, there is no static
position for any site in the Search Engine Results Page.
Webshop Design Essentials - Graphic
& Layout
What has graphics
and layout got to do with SEO? Isn’t content and keywords everything?
Many site owners
would fail to notice the symbiosis of design and SEO, but from the desk of a
professional webshop digital marketing bureau,
this can make or break of the scalability of online authority. Because the
graphics are also part of the entire content marketing paradigm.
It is significant
that you use genuine, high-quality images - and this not only for the eyes of
site visitors. Image Optimization is a stark reality many designers are getting
a hook of. There is a thing called HTML <img> tag that makes search
algorithms sense the presence of an image, and even though the image is much of
a blurred data for recent web crawlers, it definitely adds a point to the
Quality Rating.
Moreover, the more
your site visitors stop and admire the product image in your site, imagining
how the dress would look on them, or how the furniture piece would fit their
space, it gains you Dwell Time - one among Google’s 200 Search Ranking Factors.
High-Quality
Main Content (MC) and Supplementary Content (SC)
Coming Down to
Business - Main Content and Supplementary Content are phrases that first came
across a leaked document about Google’s Quality Raters Guidelines back in 2014.
Some points in these guidelines are rather timeless despite the upgrading of
many norms and stratification of guidelines with newly updated algorithms.
Main Content or MC
entails stuff like Home Page Content, Informative Product Descriptions (PD) and
unique page-specific content such as Product Reviews, Item Specifications,
product specific information other than the PD - information about delivery
span, EMI, Returns Policy etc.
The more you have a
vast arena of “Page-Specific” content the better - in the case of eCommerce
SEO, page-specific content is largely denoted by “product-specific content”.
From a design
perspective, there can be further elements like Online Trial, 3D Visualisation,
and Lookbook Slideshows and Videos all placed in a non-cluttering neat layout,
that would save the day.
Responsive
Design - Desktop, Mobile and Everything in Between
This should have
been at the top of the page, but since it is widely been speculated by Digital
Marketers and Designers alike, that this is more or less an obvious element.
But the design dynamics have more to it than meets the eye.
Think of PWAs,
Mobile Application Design and Site Adaptability for a scalable technology that
every eCommerce business should be ready to pay for, because at the end of the
day, how easily your site can be opened fully across multiple devices, is the
beginning of the User Experience that you are aiming to master.
Speaking to a
Design Consultant is crucial for Webshop Løsning as a result-driven investment.
Plan ahead before banking on it, and rely on real-time data and insights,
instead of believing in the hypothesis. Webshop Design & SEO - this is the
future.
