Monday, February 22, 2021

Webbureau København Trends 2021 - Motion Animation For Mobile App Designing

 

Stalwart software programmer Joel Spolsky once said, "Design adds value faster than it adds costs." Today, when having a mobile application is an easy resource for just about any business or individual, it is more valuable now, to have amazing and unique User Experiences that directly make an impact on the overall brand value of an organisation.

Motion Animation is one such element that takes the centre stage for brilliant mobile design trends for the first half of the 2020s and it is here to stay. If you look closer, you’d realise that these are not just decor features, but have deeply integrated functionalities to work for a mobile app. Here is an overview of how you can leverage the dynamics in your mobile application.

Motion Design - Picking The Right Elements, Utility And Design Goal

Motion Design and Animation is quite a popular choice for Danish companies. And the best thing is, that these sort of technologies and aspects are quite accessible and doesn’t cost a fortune. Whether you align with a reputed webbureau København and other metro cities has to offer, or go for freelance web designers, it is not the technology that you are paying for, but instead the artistry and how well the designer aligns it with your business goal.

The first thing that you need is to set is a Design Goal - that is not something to put up just because it looks good.

From simplifying navigation, directing customer journey, encourage a call-to-action or simply insert a micro-interaction that will mask out any lagging moments, by distracting the user with something interesting to look at while they wait for the page to load. And while you are at it, you must be careful to not let the animation clutter the user journey.



Motion UI And The Best Mobile App Experience

Now if you understand why you need Motion Animated Mobile UI, it is time to realise what you need and where you need to place it. Below are some examples of the same to get you started.

 

       The Interface Hierarchy

 

Animations are engaging visual representations of an interface and how minute elements connect with one another, whilst serving their purposes individually well. Take, for example, the Hamburger Button that tucks away the vital main menu of the application. The cataloguing, filter options and presentation of the whole thing finally carry out an engaging user journey. People who not even ready to purchase yet would come back just to browse the products that they love and can find easily. Just like Window Shopping.

 

       Progress Animation in Mobile Application

 

In case of long processes of interaction, such as downloading something, or carrying an online registration, KYC process etc. it is cool to have a progress animation when the user can get a picture of how long the process is going to take, and how much time more is left to go. Nowadays, this element is so commonly used in web interfaces and mobile applications is that when an interface is left blank for more than two minutes, people start to feel impatient. Human habits. But what more you get with Progressive Animation, is gaining the trust and reliance of the user. It may be progress bars, slides, timelines, and many other elements to make it work.

 

       Marketing Animation for Mobile Apps

 

Every other digital marketing bureau is talking about this. But it has not yet reached the mainstream as much as Progress Animation. Whether you choose to call it Animated Marketing or Mobile Marketing Animation, the idea is to promote the brand with a deeper impression. Think animated mascots, or using short animations for marketing messages, push notifications when someone opens the mobile application, and the door to the imagination is quite wide. While engaging the targeting audience and quality leads is the main goal, such an element also does a significant job to raise brand awareness, by emotionally connecting with the audience. More than being fun and snazzy, the animations need to be memorable, meaningful that tells a story your audience wants to listen to. It may be a social message, how environmentally sustainable the products or services are, how good it is for the society, how it creates happiness… and things that are prioritised and valued.

 

Are There Any Downsides To Using Enriched Motion UX For Mobile Applications

The only downside about having something like this is that you are totally dependent on brilliant design. Because given the technical soundness, this is not very easy to get by when you need something unique, and at the same time you have to keep your representation aligned with the general layout. While you can any day create a bombastic visual interface that is different from anything else. But it can have the risk of confusing the user about where to find the menu, how to use it, and so on. Simplicity is best, and you are going to need a wee bit of mediocrity to make it tick. Another downside can be website loading time if your designer is using really heavy and consuming tool stacks. There are many methods though, that can give way to lightweight apps. All you need is a great artist to strike their wizardry!

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