The era of the Internet of Things (IoT) is already here, bringing in new intelligent conveniences for the Online Retail and eCommerce industries. And if you are an entrepreneur behind a proliferating Online Store or B2B webshop, here are the ideas why you need to upgrade your site for the IoT era, and how to do it.
What is Internet of Things and How Does It Help eCommerce Operations
The best way to understand IoT is to understand what is “internet” and what are “things”.
A network of physical objects - software, devices, operating systems, sensors, and the likes - these are all “things”. Now what is “Internet”? It is the connectivity modem for all the things, that helps the entire network to move as a whole, and quite self-sufficiently.
The term first came across Kevin Ashton, who was brand manager of Procter & Gamble, and later, one of the founders of the Auto-ID Lab in MIT. What he meant by this randomly spoken term is the involvement of Radio-Frequency Identification (RFID) as a keyppoint for rendering the capability of computers to be able to connect to the physical world omnipresent sensors. Something a lot like what Alexa does today! Be able to control your lights, TV, Refrigerator, Car, AC as well as Emails, Phone Calls, and Home Security all together from a centralised point of input.
Now how is this technology going to aid your eCommerce Business?
✔Retailers can supply a personalised customer experience through their eCommerce Website with clever use of data. And also be able to recreate a more integrated environment allowing the eCommerce site to be responsive across not just smartphones, tablets and laptops, but also respond to Alexa and Sir - with you just have to ask for it with voice search!
✔eCommerce sites can have automated checkout systems, making it faster and more hands-free for customers to carry on with a buying process.
✔Give in to Headless Commerce and more intuitive Webshop Design - giving users a UI that is on clarity, higher scalability, and real-time speed.
✔Automated Delivery & Logistics Management - do you know that IoT can actually solve the problems of over-stocking as well as shortages in the smartest warehousling solutions possible.
Retailers may have total control over shipped items, wishlists, high-on demand products, returned items, out of stock items, and “notify when back in stock” options to restart manufacturing. With real time access to logistics data, live tracking of shipping, and more precision towards predictive maintenance and quality control.
These are all realities of the nearest future, and it is going to set sale as soon as you endorse the technological advances!
Perspectives From A Digital Marketing Bureau
Well this is a new perspective altogether. You can’t think that the impact of IoT integrations will only be for your Website and Mobile Application UX and operations. Because it would have deep rooted changes for your Search Performance and Online Authority as well.
It is because how IoT would work for eCommerce Websites, it is going to change a lot how users search things by typing on their mobile device or PCs, and how they are going to ask Alexa to search for it.
Prepare for Voice - for Better Search Visibility in the IoT-driven Smart Enviroment
Because in the IoT era, search won’t be limited to the Search Engines. There may be more ways and methods that people can look for a Website or a Service - and with the capabileies of IoT driven website frameworks, there will be more and more competitors endorsing it. So maybe it is a good time to think of evolving into a new era of precision, clarity and growth for your eCommerce Business.
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