Prepare Your eCommerce Business For The IoT Era - Webshop Design, SEO, Warehousing And Lots More

The era of the Internet of Things (IoT) is already here, bringing in new intelligent conveniences for the Online Retail and eCommerce industries. And if you are an entrepreneur behind a proliferating Online Store or B2B webshop, here are the ideas why you need to upgrade your site for the IoT era, and how to do it.

What is Internet of Things and How Does It Help eCommerce Operations

The best way to understand IoT is to understand what is “internet” and what are “things”.

A network of physical objects - software, devices, operating systems, sensors, and the likes - these are all “things”. Now what is “Internet”? It is the connectivity modem for all the things, that helps the entire network to move as a whole, and quite self-sufficiently.

 

The term first came across Kevin Ashton, who was brand manager of Procter & Gamble, and later, one of the founders of the Auto-ID Lab in MIT. What he meant by this randomly spoken term is the involvement of Radio-Frequency Identification (RFID) as a keyppoint for rendering the capability of computers to be able to connect to the physical world omnipresent sensors. Something a lot like what Alexa does today! Be able to control your lights, TV, Refrigerator, Car, AC as well as Emails, Phone Calls, and Home Security all together from a centralised point of input.

 

Now how is this technology going to aid your eCommerce Business?

 

✔Retailers can supply a personalised customer experience through their eCommerce Website with clever use of data. And also be able to recreate a more integrated environment allowing the eCommerce site to be responsive across not just smartphones, tablets and laptops, but also respond to Alexa and Sir - with you just have to ask for it with voice search!

 

✔eCommerce sites can have automated checkout systems, making it faster and more hands-free for customers to carry on with a buying process.

 

✔Give in to Headless Commerce and more intuitive Webshop Design - giving users a UI that is on clarity, higher scalability, and real-time speed.

 

✔Automated Delivery & Logistics Management - do you know that IoT can actually solve the problems of over-stocking as well as shortages in the smartest warehousling solutions possible.

Retailers may have total control over shipped items, wishlists, high-on demand products, returned items, out of stock items, and “notify when back in stock” options to restart manufacturing. With real time access to logistics data, live tracking of shipping, and more precision towards predictive maintenance and quality control.

 

These are all realities of the nearest future, and it is going to set sale as soon as you endorse the technological advances!

 

Perspectives From A Digital Marketing Bureau

Well this is a new perspective altogether. You can’t think that the impact of IoT integrations will only be for your Website and Mobile Application UX and operations. Because it would have deep rooted changes for your Search Performance and Online Authority as well.

 

It is because how IoT would work for eCommerce Websites, it is going to change a lot how users search things by typing on their mobile device or PCs, and how they are going to ask Alexa to search for it.

 

Prepare for Voice - for Better Search Visibility in the IoT-driven Smart Enviroment

 

Because in the IoT era, search won’t be limited to the Search Engines. There may be more ways and methods that people can look for a Website or a Service - and with the capabileies of IoT driven website frameworks, there will be more and more competitors endorsing it. So maybe it is a good time to think of evolving into a new era of precision, clarity and growth for your eCommerce Business.

 

Webshop Design Do’s And Dont’s For 2021

 

Every year the online magazines and digital markets release tons of data about the Digital Trends that are going to take place in the year, and in the near future. Here’s one of those data. But while most of the emphasis is on the digital trends and advances that you “could” upgrade to, very few of them speak about the ideals of whether you “should” upgrade to! So here’s one of those few articles. We are discussing herewith the best practices of Webshop Design that is going to take a course around 2021.

 

 

Webshop Design Essentials Of 2021

 

This is a moment when both web developers and digital marketers have acknowledged the fact that how design plays a pivotal role in impacting the conversion rate, online reputation and also web authority of a website. This is a great transition from the earlier perception that technologists largely had, about design is the least of the vital elements, putting on with a “whatever looks good” mantra.

While it is very easy to make a website look good, it is tougher still to keep the interface consistent, have cohesive layouts that facilitate smooth navigation, and engaging CTA buttons all working out like a great cocktail!

So the essentials of design in 2021 takeaway the following elements:

 

●       Minimalism

●       Realistic Visual Stories

●       Clarity of Calls-to-Action

●       Familiarity of Navigation

●       Fast Loading that works fine even with low-speed internet

 

 

So you know, that a “presentation layer” of a website, owing to the front-end visual elements, and the backend data access layer are not so separate domains in a web project. It is crucial for designers to be able to decode some of the coding limitations and needs, whilst programmers in a team need to be adept at design dynamics to be able to contribute their expertise on brainstorming.

Choose Carefully, Let’s Not Get Overwhelmed With New Design Trends!

 

There are so many things happening in the web design world, with hundreds of articles listing out new trends of Web Design, with terms like “you need to upgrade” or “thing of the future” etc. invoking that how important it is for a business to keep evolving and adding improvements to their customer experience.

But ideally, as an entrepreneur, you “should not” influenced by the fact that maybe your website also needs that kind of an “improvement”. First try to decipher the areas in your website that are rather weak, if it is at all. Otherwise, don’t get overwhelmed by new trends, just because they are available, with a real promise of making websites better.

A well-established web bureau in Copenhagen and other major cities in Denmark are likely to provide consultations, touring entrepreneurs about eh best aspects of design that might work for their website and the future conversion rate optimisation goals.