Webbureau København Trends 2021 - Motion Animation For Mobile App Designing

 

Stalwart software programmer Joel Spolsky once said, "Design adds value faster than it adds costs." Today, when having a mobile application is an easy resource for just about any business or individual, it is more valuable now, to have amazing and unique User Experiences that directly make an impact on the overall brand value of an organisation.

Motion Animation is one such element that takes the centre stage for brilliant mobile design trends for the first half of the 2020s and it is here to stay. If you look closer, you’d realise that these are not just decor features, but have deeply integrated functionalities to work for a mobile app. Here is an overview of how you can leverage the dynamics in your mobile application.

Motion Design - Picking The Right Elements, Utility And Design Goal

Motion Design and Animation is quite a popular choice for Danish companies. And the best thing is, that these sort of technologies and aspects are quite accessible and doesn’t cost a fortune. Whether you align with a reputed webbureau København and other metro cities has to offer, or go for freelance web designers, it is not the technology that you are paying for, but instead the artistry and how well the designer aligns it with your business goal.

The first thing that you need is to set is a Design Goal - that is not something to put up just because it looks good.

From simplifying navigation, directing customer journey, encourage a call-to-action or simply insert a micro-interaction that will mask out any lagging moments, by distracting the user with something interesting to look at while they wait for the page to load. And while you are at it, you must be careful to not let the animation clutter the user journey.

Motion UI And The Best Mobile App Experience

Now if you understand why you need Motion Animated Mobile UI, it is time to realise what you need and where you need to place it. Below are some examples of the same to get you started.

 

●       The Interface Hierarchy

 

Animations are engaging visual representations of an interface and how minute elements connect with one another, whilst serving their purposes individually well. Take, for example, the Hamburger Button that tucks away the vital main menu of the application. The cataloguing, filter options and presentation of the whole thing finally carry out an engaging user journey. People who not even ready to purchase yet would come back just to browse the products that they love and can find easily. Just like Window Shopping.

 

●       Progress Animation in Mobile Application

 

In case of long processes of interaction, such as downloading something, or carrying an online registration, KYC process etc. it is cool to have a progress animation when the user can get a picture of how long the process is going to take, and how much time more is left to go. Nowadays, this element is so commonly used in web interfaces and mobile applications is that when an interface is left blank for more than two minutes, people start to feel impatient. Human habits. But what more you get with Progressive Animation, is gaining the trust and reliance of the user. It may be progress bars, slides, timelines, and many other elements to make it work.

 

●       Marketing Animation for Mobile Apps

 

Every other digital marketing bureau is talking about this. But it has not yet reached the mainstream as much as Progress Animation. Whether you choose to call it Animated Marketing or Mobile Marketing Animation, the idea is to promote the brand with a deeper impression. Think animated mascots, or using short animations for marketing messages, push notifications when someone opens the mobile application, and the door to the imagination is quite wide. While engaging the targeting audience and quality leads is the main goal, such an element also does a significant job to raise brand awareness, by emotionally connecting with the audience. More than being fun and snazzy, the animations need to be memorable, meaningful that tells a story your audience wants to listen to. It may be a social message, how environmentally sustainable the products or services are, how good it is for the society, how it creates happiness… and things that are prioritised and valued.

 

Are There Any Downsides To Using Enriched Motion UX For Mobile Applications

The only downside about having something like this is that you are totally dependent on brilliant design. Because given the technical soundness, this is not very easy to get by when you need something unique, and at the same time you have to keep your representation aligned with the general layout. While you can any day create a bombastic visual interface that is different from anything else. But it can have the risk of confusing the user about where to find the menu, how to use it, and so on. Simplicity is best, and you are going to need a wee bit of mediocrity to make it tick. Another downside can be website loading time if your designer is using really heavy and consuming tool stacks. There are many methods though, that can give way to lightweight apps. All you need is a great artist to strike their wizardry!

Webshop Design Cost - What Clients Should Be Paying For The Design Of A Webshop

 

There are plenty of reasons why a webshop owner would be ready to invest heavily in cutting-edge design services. But when the question is about budget constraints, it is pivotal to determine how much should you be ready to spend, and what should you spend on? Take a cue from this blog.

How Important Is Design For A Webshop

To have a successful webshop starts with a brilliant design. It is paramount for eCommerce companies to give away brilliant user experiences that engage website users to spend more time in the site, even if they are not buying right at that moment. To be able to create wishlists, evaluate prices, to browse catalogues and find what they are looking for, having machine learning to create most personalised suggestions for customers... all these elements always have a potential for sale sometime in future. So creating all these visual experiences and navigation that encourages website users to do more, is to the credit of website design.

This is 2021, and the COVID-19 pandemic has drastically increased business for eCommerce Companies, as the majority of people are resorting to Online Shopping, adhering to the lockdown restrictions. So if you are a webshop owner, it is always worthwhile to take your site design to the next level, and invest in better design! But before you get on with it. Understand what you should pay for!

 

Freelancers, Webshop Design Company, Or A Self-Employed Professional - What To Pay To Whom?

 

The final cost of a design varies based on what kind of a partnership you have.  Elementarily, the closest estimation on a global scale should be around $30 for an hourly rate only for the design. 

But how a top-notch webshop design company would put it, and how an Upwork freelancer would charge, legitimately would differ, even if the qualities are similar. Big Companies cost more - as we all know.

While being able to pay a flat rate would make things much simpler, but from the designer’s desk this hardly ever works, since every other project demands different elements, and typically leads to being overpaid or underpaid. This further complicates if the client is not really sure about their goals, and asks for a lot of changes.

So it is a good way to segregate the chargeable elements on an ad hoc basis. Such as Consultation, Setup, Design based on Technology Stack, Content,  Client training and for overall service. Once you have the price broken down, it is much easier to relate to.

 

 

Having A Webshop Løsning On The Whole

So now, looking at a solution, on the whole, this is to determine what goes into the cost of your website design. Sometimes design is not the only thing you are paying for. To have it put up on the website, and to blend in with the ecosystem, owing brilliant navigation, functional call to action buttons, animation, promotional messages, interactive features - all these things are only chargeable when they are up and running on your website. So you are technically paying for design + development. That’s what a solution is supposed to be.

This solution can be priced at a flat rate. This typically included UX Design, UI Design and Graphics. Elementarily such a “Solution” comes at a base rate of about $100 - $130 per hour.

Pro Tip:           Understand if you are paying for graphics, they should come as original artworks and not free stock images and templates.

It is always a good decision to have a consultation with an expert in the field, who has a genuine portfolio to showcase their past works and expertise. Have a word about what are the flaws in your existing design, and what are the things that you should have, and of course, how much will it cost. With first-hand know-how of things, and how they work, you can be pretty forward in determining your web design budget. Many companies offer this consultation session for free, so even better!