Congratulations that your website is finally live.
Now, what do you
plan to do with it? Would you go along with the pre-planned content marketing
and SEM strategy? Or just share the URL with your customers?
In case you find
the latter option more relevant, here are some top tips on how you can drive
quality traffic to your website and expect a consistent conversion process by
just optimizing your site, without a havoc cost package. Read on.
Understanding SEO, In Simple Terms
Today SEO is a term, that works a lot like how we associate the Typewriter in modern times. You see, we largely use the Typewriters in our PCs and mobiles, but the actual model of a Typewriter is now obsolete. Many a digitalmarketing bureau would opine that SEO is obsolete. But it’s legacy lives on through the inventive new measures of how a website is found in search - Google to be precise.
The idea is simple. When anyone is looking for the service or product that your business is providing, they are supposed to look it up on Google! And bam! They find your website on the first page.
This sound simple? Only from the customer’s point of view. For a website owner, it takes a strategic process to earn that spot on the first page of Google Search. It is okay if you don’t have the kind of budget to go for a full-fledged Digital Marketing Plan done by a professional, the best thing is that most of your site optimization jobs you can DIY!
The first thing you need to do is index your site to Google Console.
Invest in a keyword database, or you can also use the Free to Use Keyword generator tools to create a keyword set.
Then create great content for your website and if you can make it, create a Blog in your website where you can share lots of industry trivia, expert opinions, how-to article and expert tips and so on.
Use affiliate links and place them strategically so that they get most hits.
Create a
substantial Social Media presence.
Always Start With The Content. And Conclude With The Content
In fact, you are looking at one just now.
While your website is your entry point at the digital market, your content will be your foothold.
So write blogs, articles, social media posts that are relevant to your business. While promotion is important and rather the focal point of sharing all that content relevance, and information sharing are effective in getting a customer to sign up to your services or products.
Have good use of keywords into the text. Learn how you can insert keywords on images. This can hardly take a day or two.
Content can be
anything. They can be written texts in the form of Blogs, Press Releases, or
Social Media posts. Or they can be image carousels, videos, animation,
advertisements. There are so many options and all of it you can do it on your
own.
Social Media - The New Outlook Of Search Optimization
Social media is beyond you and me. The networks like Facebook, Twitter, Instagram, YouTube - they talk to the masses and if you have given your content the due attention of quality
You can be a
Youtuber, an Instagrammer and the likes. But don’t bet your videos or posts to
go viral every time. Instead, create authority by providing essential
information and expert tips that will be helpful for your target audience and
inspire them anyhow, and not just to buy your product. Someone who is inspired
by your videos or content, even if they don’t’ directly buy from you, can be a
great referral to bring potential customers when they know that you exist.
Avoid Push Marketing, It Is So Tacky!
Define key elements of your online business objectives in a dressy, and integrated tone. Avoid sounding like a business who is desperate for sales. Sales will flock in if you tell your target audience about your prowess and induce them to find a solution through the contents and resources you share. Call to action is an important addon, but don’t just amass on that. Use offers, share events and progress trivia so that your target audience feel more comfortable to buy your products or avail your services.
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