Applying a single unified Search Engine Optimisation (SEO) strategy, based on search data, on your marketing campaign is not the ideal way to proceed in digital marketing. Ever wondered why? Well, that’s because not all customers are in the same stage of their purchase journey. While some are potential, others are loyal ones. Therefore, having the same set of strategies won’t work for both groups. This is why, it’s incredibly important to divide the approach into pre- and post-purchase. Let’s check what should each incorporate.
Pre-Purchase SEO Strategies
Think from the perspective of a customer. How will you enquire when you plan to purchase a product or hire a service? Obviously, you will try to know everything about it, right from how it would look to the plethora of options available. Therefore, the content and keywords should match them. Topics like buying guides, FAQs, featured snippets in SERP and similar such things will not just portray you as the provider of the most coveted product/ service but as a specialist.
There’s yet another way to target customers in the pre-purchase stage and that is through landing page optimisation. Ask an SEO bureau in Denmark and it would right away agree. Also, the professionals involved can perform internal linking to make sure it goes a long way in attracting the customers lingering in the pre-purchase stage.
To better align your search data to this
strategy, you should also go for titles and meta descriptions. A/B testing
guidance and campaign monitoring structure are other supporting tactics to
enhance campaign visibility across a huge target audience. Work on the appeal
of your content and optimise it, no matter what tricks you implement.
Post-Sale SEO Strategies
Ask yourself – does sale mark the end of your relationship with your customers? Of course not! It’s just the beginning… Your customers may have myriad questions in mind regarding the use of your product or service. Answer them through guides. Also, check out writing reviews or comments to see what they are liking and what they aren’t. Based on them, you can always improve your products or service quality. That would mean keeping an eye on “stay connected” campaigns or social media platforms.
Once you are sure they have an affinity towards your products/ services, try to create brand loyalty in them. Induce them to make repeat purchases. Finally, invest time and efforts in user-generated content to heighten interests. Try to earn more reviews from customers to improve the visibility of your products. Ask any web bureau in Denmark and the organisation shall recommend you the same, we are this much confident!
Postscript:
Pincreate, an SEO bureau, operating from Copenhagen in Denmark follows a similar approach. If you wish to confer the responsibility of your website ranking and customer engagement job to them, go ahead. The organisation has helped many in return for nominal service charges and will be glad to assist you in reaching your targets.
No comments:
Post a Comment