Exploring the Reasons Behind the Popularity of Drag-and-Drop Webshop Platforms

 

Whether you live in Denmark or anywhere in the world, you would be knowing how frantically enterprises, big and small, are hunting for webshop platforms that are easy to use. After all, not everyone is blessed with the technical know-how, when the matter concerns coding. Yet dream of building attractive online stores at little cost. Ditch your worries, if you are one of them.

Webshops today cater to MNCs and tech-savvy businesses as much as SMBs (small and medium-sized businesses). Loaded with simple drag and drop features, it paves the way forward for them to go ahead with their ambitions of selling online. The blog today shall narrow down to three of the most common webshop platforms that make the magic happen!

1. Big Commerce

Webshop storefront shall no longer stay a distant dream. Thanks to BigCommerce’s native visual page builder! Stacked with all the necessary tools, it successfully transports businesses to the digital world. No need to learn programming and associated technicalities to create promotional banners, insert branded images, add individual products and incorporate buy buttons. Simply leverage the drag-and-drop blocks to make it possible! Coming up with visually stunning pages is that easy with BigCommerce!

2. Wix

Another webshop platform that makes solo entrepreneurs and small-scale businesses to launch a viable online store is Wix. Its recent announcement of an extended webshop solution was delightful news for all. However, this is not the first time it’s proving beneficial to folks. Even before this, it has helped over 145 million people in getting a website ready without distressing its users with code writing.

3. Shogun

If you have ever worked on Shopify, you would draw close associations of it with Shogun and its Page Builder. It’s functionality, on the contrary, resembles that of Magento, BigCommerce and Salesforce Cloud Commerce. If you have not yet leveraged its drag-and-drop feature, you should go ahead and do so. Building webshops is incredibly easy now. All thanks to this platform!

These platforms and their drag-and-drop services might have simplified the process of launching a viable online store but there are a few shortcomings as well. Let’s take a look at them:

• No guarantee on outcome. By this, we are hinting at the webshop design. There’s a vast difference in getting an online store designed by an expert and finishing it all by yourself. There’s a certain professional touch in the prior that makes for a compelling page layout. Moreover, certain design elements like parallax scrolling are difficult to implement in Wix.

• Functionality is limited. A drag-and-drop site shall have certain imperfections functionality wise. This shall prevent the site from evolving as the business grows. Much of it resolves when a designer is involved.

• General constraints. Creating a site with visual page builders and getting it done by a professional designer on a blank slate using custom themes are not the same. The former experiences quite a few constraints, which are otherwise absent in the latter.

Postscript:

Drag-and-drop platforms fulfil a business’ dream of selling online. There’s no doubt in the fact. And, it’s quite fascinating to achieve something without programming know-how. But then, do not expect the outcome to be spectacular. After all, the professional touch is lacking. So, come out of the misconception that involving a specialist in webshop design might rob you of all your budget. The ones like Pincreate, charge only a nominal amount for creating true masterpieces online! How about connecting with them today?

Splitting SEO Strategies into Pre- and Post-Purchase

 

Applying a single unified Search Engine Optimisation (SEO) strategy, based on search data, on your marketing campaign is not the ideal way to proceed in digital marketing. Ever wondered why? Well, that’s because not all customers are in the same stage of their purchase journey. While some are potential, others are loyal ones. Therefore, having the same set of strategies won’t work for both groups. This is why, it’s incredibly important to divide the approach into pre- and post-purchase. Let’s check what should each incorporate.

Pre-Purchase SEO Strategies

Think from the perspective of a customer. How will you enquire when you plan to purchase a product or hire a service? Obviously, you will try to know everything about it, right from how it would look to the plethora of options available. Therefore, the content and keywords should match them. Topics like buying guides, FAQs, featured snippets in SERP and similar such things will not just portray you as the provider of the most coveted product/ service but as a specialist.

There’s yet another way to target customers in the pre-purchase stage and that is through landing page optimisation. Ask an SEO bureau in Denmark and it would right away agree. Also, the professionals involved can perform internal linking to make sure it goes a long way in attracting the customers lingering in the pre-purchase stage.

To better align your search data to this strategy, you should also go for titles and meta descriptions. A/B testing guidance and campaign monitoring structure are other supporting tactics to enhance campaign visibility across a huge target audience. Work on the appeal of your content and optimise it, no matter what tricks you implement.

Post-Sale SEO Strategies

Ask yourself – does sale mark the end of your relationship with your customers? Of course not! It’s just the beginning… Your customers may have myriad questions in mind regarding the use of your product or service. Answer them through guides. Also, check out writing reviews or comments to see what they are liking and what they aren’t. Based on them, you can always improve your products or service quality. That would mean keeping an eye on “stay connected” campaigns or social media platforms.

Once you are sure they have an affinity towards your products/ services, try to create brand loyalty in them. Induce them to make repeat purchases. Finally, invest time and efforts in user-generated content to heighten interests. Try to earn more reviews from customers to improve the visibility of your products. Ask any web bureau in Denmark and the organisation shall recommend you the same, we are this much confident!

Postscript:

Pincreate, an SEO bureau, operating from Copenhagen in Denmark follows a similar approach. If you wish to confer the responsibility of your website ranking and customer engagement job to them, go ahead. The organisation has helped many in return for nominal service charges and will be glad to assist you in reaching your targets.