6 Signals Indicating your Digital Marketing Strategy needs an Immediate Makeover

Are the results from your recent marketing campaigns disappointing you? Well, you might not be alone. If you look around a bit and communicate with fellow businesses in Denmark and from all over the world, you will come to know about many such brands, who are not quite satisfied with the outcomes of their marketing campaigns. Many such similar cases have come up before digital marketing bureaux. But that said, we cannot just leave the matter and let the marketing funds go down the drain. We need to act immediately and the best possible way to approach the issue is by exploring the loopholes in one’s existing strategy. Now, it’s not as simple as you think it to be. One has to be aware of the key metrics to measure the effectiveness of their strategies. And the blog today aims to enlist all those signals, which will right away indicate that your marketing campaign urgently demands a quick makeover.

So, without wasting any time, let’s move ahead and check them out in the upcoming points.

1. There’s traffic but no conversions or no traffic at all

A successful marketing campaign invites both website traffic and translates them into conversions. However, if it fails to achieve both then understand that there’s something wrong. After all, simply drawing website visitors every week will not help, if they do not convert into paying customers for brands. So, make sure it happens. A tool of a high utility called Google Analytics can be a great way to track conversions and observe the ROI on each of your marketing campaigns. Breathe a sigh of relief only when your site visitors purchase products from your brand, subscribe to your newsletters and connect with you to seek services.

What if you see dwindling or no traffic to your site at all? Well, that’s a sign of your marketing efforts failing to drive users to your site or social media platforms. In that case, try to optimise your website as much as you can to expose it before the audience in organic search results.

2. Failure to maximise ROI & missing revenue targets

Sometimes, it’s not just about the tangible results from one’s marketing efforts but the return on investment that matters. Alternatively, it’s about exploring the cost per acquisition (CPA) and if it’s high without sufficient customer acquisition then it’s time you provide your digital marketing strategy with a makeover. Also, don’t forget to compare the ROI generated from different campaigns and channels. This is a great way to narrow down to the most effective methods in yielding the best outcomes.

Regarding the failure to hit the revenue targets, ask yourself two questions. Is the money spent on marketing paying off? Can you identify the channels that are yielding optimal results? If the response to both of them are negative, then stop drying up your budget for nothing.

3. Return from PPC ads are appalling

If you have been investing in pay per click ads for long, you will be knowing that these are expensive but when laser-focused on the right audience, these generate more leads than others. But if your users are not converting despite the increasing cost per click, then it’s high time to switch to an alternate digital marketing strategy.

4. The website got lost in the search results

There are millions of brands out there in the digital world waiting to leave you behind in the search engine results page. Losing yourself in that crowd is very much possible if you ardently believe in the ‘publish and pray’ approach. However, if you put your efforts into website optimisation, target the right set of keywords, generate high-quality content and similar such things under an appropriate SEO strategy then you will ultimately find your way to the top rank in SERP. So, depending on your rank, decide between switching to a solid digital marketing strategy and sticking to the existing one.

5. Social campaigns are failing to generate engagement

Your marketing strategy needs an urgent revamp if the posts you are sharing on social media platforms aren’t generating enough likes, social shares, comments and engagement. Approach a digital marketing bureau in Denmark if you are failing to acquire the stated outcomes.

6. Lack of a multichannel marketing strategy

Let us guess. You must be putting all your eggs into the same basket as in depending on a single marketing channel to generate new leads. If you said ‘yes’ to that then it’s time to invest in a cohesive multi-channel marketing strategy which will tap customers on numerous touchpoints.

Postscript:

Not getting enough bang for your bucks? Take some time out of your bustling schedule to look back at the campaigns before it dries up your budget. The indications you are likely to receive have been stated clearly. Act upon the moment you witness any of them and give your digital marketing strategy an overhaul.