Ranking in the SERP might have involved 200 ranking factors in the past but not anymore. Acing just a few of the SEO essentials today does the job. This blog post delves into them to apprise you of the techniques and help you optimise your website for success.
- Technical SEO
The term might seem intimidating at first but once you grasp an idea of the myriad SEO tools available and interpret the data collected using technical SEO, everything would seem easy. Just in case you are attempting it for the very first time, make sure you check traffic stats, site indexing, status code errors, etc. Apart from them, go the extra mile to ensure a mobile-friendly site, fix broken links, duplicate meta descriptions and title tags.
- User Intent
Keyword ranking might begin with an outstanding content, optimised with trusted links but this shall not last long. You need to align it to a search query so that Google can understand the context and help your site to rank high in the search results page. The only way to achieve it is by investing time in advanced level keyword search by monitoring the current websites that are ranking on the first page. Take the help of an SEO bureau in Denmark if, at any stage, you feel it’s slipping through your fingers.
- Schema markup
A great way of improving the search experience is by providing a context to a site. Schema markup makes it possible. How? It lets you create a rich snippet to your webpage and allows it to float in the search results. Though there’s no evidence on its effectiveness, what’s the harm in attempting! If you run a WordPress site, it will be easy to implement through plugins.
- Link Building
Despite the changes in factors that could
help you move up the ranking ladder, one thing stays unchanged and that’s none
other than link building. To save your webpage from being a victim of spammy
links, adopt a few of the strategies such as link reclamation, broken link
building, claiming of unlinked mentions, backlink mining and utilisation of resource
pages.
- Mobile-First
Work towards making a mobile-friendly site by using short meta titles, responsive design, restricting content to limited words and blocking pop-ups as it can spill the beans about what your content is all about. Also, ensure the same content for both users and search engines.
- Core Web Vitals
It’s time you realise that three things shall count towards a strong foundation of your website and they are none other than interactivity, visual stability and loading experience. Maintaining all three can help you achieve the ultimate goal of engaging users to your site and rendering them a top-notch experience. Ask a digital marketing bureau in Denmark about it and you will get a similar response. Most of them rely on Lighthouse, PageSpeed Insights and Search Console to measure these core web vitals.
- Content Marketing
The internet alarmingly receives 44 zettabytes of data almost every day of which yours might be one of them. To prevent yourself from getting lost in that crowd, cut through the clutter by writing content on trending topics, promoting them on social media, accompanying your texts with visuals and updating of stale write-ups. These are just a few of the ways by which a professional SEO bureau keeps their client websites ahead of their competitors’ sites.
- User Experience (UX)
Last but not least is UX and to improve it, you need to focus on certain things. For instance, ensure the content is valuable to the site visitors, unique, satisfy a certain need, highly accessible even to people suffering from disabilities, trustworthy and findable.
Postscript:
In case of any problem regarding any of the points above, don’t hesitate to seek the advice of any digital marketing bureau in Copenhagen, Denmark. Those like Pincreate can guide you along to help you earn the most coveted position on the first page of the SERP.
